Brinchang is the highest and second largest township of Cameron Highlands, situated 1,450 meters above sea level on a sloping plateau about 2km after Tanah Rata or 3km before Kea Farm. Due to its steep gradient and limited space compared to Tanah Rata, the town center is a dense cluster of shophouses, public buildings and commercial developments.
Known for its culinary delights, Brinchang is filled with Chinese restaurants that offer traditional steamboat (hotpot) cuisine and other local dishes among the shophouses. Due to its narrow environment, a one-way direction was imposed on traffic flow through town to ease congestion. Further out from town, the main road climbs to Kea Farm (with an exit to Boh Tea) before dropping towards Tringkap.